Have you ever felt like the walls were closing in around you? Like the hands of life were slowly wrapping around your throat, trying to squeeze the life out of you, testing your strength? Well, I have; and these metaphors express the birthplace of our brand - Analogy.

I’ve never been able to express my emotions all that well - the words always seemed to be too little to express what was really going on inside. Then, I started describing how I felt in - you guessed it - analogies. I found that I was able to effectively communicate how I was truly feeling by painting a picture, by creating a structure and a frame of reference to help others understand what was running through my heart and mind.

Analogy and the first concepts were born out of absolute heartbreak - the kind that feels like all the world is an ocean, and you’re damned to eternally drown - knowing there is no rescue. Which, there is, but in those moments, everything feels utterly hopeless - and you feel utterly helpless.

The first drop deals with these feelings - heartbreak, betrayal, and despair - and every page you encounter is meant to help you resonate with those emotions. So - enjoy the poem, enjoy the music, enjoy the clothes, but most importantly, enjoy your own healing.

When you wear Analogy, you wear expression.
Things always getter better, and we’ll take that journey together.
We’ll create our own futures - a new Analogy.